Do You Have to Tell Etsy Buyers You Use Printify or Printful?

Last verified 2026-10-23 · Etsy policy · Published with AI assistance, sourced from official pages (how we work)

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Short answer: yes. Etsy's Seller Policy says that if you work with a production partner, you must disclose that production partner in your relevant listings. Print-on-demand services such as Printify and Printful print and ship items for you, so they are production partners in this sense.

What else Etsy's policy asks of every listing

According to the Seller Policy, you must provide, for each item:

1. An accurate representation of how the item was made, by whom, and where it ships from.
2. An accurate description in your shop's About section of any shop members involved in making your items or running the business.
3. Disclosure of any production partner in the relevant listings.
4. Your own photographs or video, not stock photos, artistic renderings, or photos used by other sellers or sites. Etsy notes limited exceptions for custom items and items made with production-partner assistance, and points to its Listing Image Requirements for the detail.
5. Disclosure if an item is created through AI (see Etsy's AI rules).

Where print-on-demand fits

Etsy's Creativity Standards describe categories by the seller's role. A design you created (or seller-prompted AI art) that a third party prints falls under "Designed by a seller". Items that let buyers personalize and print on demand fall under "Sourced by a seller". Either way, the production partner must be disclosed, and the design itself should be yours.

Practical wording

Etsy decides how disclosure should look and where, so follow its current instructions in Shop Manager. As a starting point, many sellers add a short line in the description, for example: "Designed by me and printed and shipped on demand by a production partner." Check Etsy's current help pages for the exact fields available.

Costs to include in your price

Production partners charge a fulfilment cost per order, and some have paid plans that reduce it. See Printify vs Printful, and then price the product with the fee calculator.

This is a summary of public policy, not legal advice or an official Etsy ruling. If you are unsure whether your setup is compliant, ask Etsy Seller Support.