Etsy Offsite Ads Explained: Fees, Opt-Out Rules and How to Price for Them
Offsite Ads are Etsy-run advertisements for your listings on other sites: search engines, social platforms, partner sites and the Google Display Network. You do not choose which listings are advertised or set a budget. You only pay when it leads to a sale.
The fee
| Your shop's revenue in any consecutive 365-day period | Offsite Ads fee | Can you opt out? |
|---|---|---|
| Always under US$10,000 | 15% of the order | Yes |
| US$10,000 or more | 12% of the order | No, required for the lifetime of the shop |
- The fee is charged only on an order where a buyer clicked an ad and bought from your shop within 30 days.
- One click can lead to several attributed orders in that window; each may carry a fee.
- The fee on any single order is capped at US$100.
- If the buyer's final click was on an Etsy Ad (the on-Etsy ads you pay for), only the Etsy Ads fee applies, not the Offsite Ads fee.
- If your shop currency is not USD, Etsy converts your order amounts to USD at the rates used when each sale was processed to work out whether you have passed the US$10,000 line.
What it does to your margin
A 15% fee sits on top of the 6.5% transaction fee and the payment processing fee. For an Israeli seller (4.5% + 2 ILS processing), the percentage-based fees alone add up to 6.5% + 4.5% + 15% = 26% of the order total, before the flat ₪2 and the listing fee. For a US seller (3% processing), it is 6.5% + 3% + 15% = 24.5%.
Should you opt out?
Opting out is possible only below the US$10,000 threshold. Etsy's pitch is that you get ads run by Etsy with no upfront investment. The trade-off is a high percentage on every attributed sale. Questions to ask yourself:
- Is my margin healthy at 15% less? Open the fee calculator, select the 15% option and see whether profit per sale is still positive.
- Do I have repeat customers? The fee is charged on the attributed order, so one acquired customer costs you 15% of the first order even if they come back.
- Can I raise prices instead? Some sellers add the expected cost into the price. Whether that loses sales depends on your niche.
Remember that once you cross US$10,000 in any 365 days, you can no longer opt out, and the rate drops to 12%. Plan your pricing for the 12% case from the start if you expect to get there.
Where to track it
In Shop Manager, go to Marketing, then Offsite Ads. The dashboard shows revenue, fees, clicks and which orders were attributed.
Related: all Etsy fees · pricing guide.
Sources
Figures were checked against these pages on 2026-10-23. Fees, prices and policies change — confirm on the official page before you decide.