eRank vs Alura vs Marmalead (2026): Etsy SEO Tool Pricing Compared
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We have not hands-on tested these tools for this guide, and we do not rate their data accuracy. This is a price-and-limits comparison taken from each vendor's public pricing page on 2026-10-23. None of them can guarantee Etsy rankings or sales.
All three help you pick keywords and tags for your Etsy titles. eRank and Alura have free plans; Marmalead is paid only on the page we read.
Pricing at a glance (USD)
| Tool | Free plan | Entry paid plan | Mid plan | Top plan |
|---|---|---|---|---|
| eRank | Yes: 5 keyword lookups/day, 1 shop (50 listings), 5 listing audits/day, 1 AI Listing Helper use/day | Basic $5.99/mo ($5.50/mo billed yearly, $65.99/yr) | Pro $9.99/mo ($7.92/mo yearly, $94.99/yr) | Expert $29.99/mo ($22.50/mo yearly, $269.99/yr) |
| Alura | Yes: 5 daily keyword/product searches, about 20 AI listing optimizations, profit calculator, Chrome extension | Basic $7.99/mo (equivalent, $95.88 billed yearly) | Growth $14.99/mo (equivalent, $179.99 billed yearly) | Professional $29.99/mo (equivalent, $359.88 billed yearly) |
| Marmalead | No free plan on the pricing page we read | Quarterly $53 (about $18/mo) | Annual $190 | Lifetime plan offered (check the page for the current price) |
Notes: Alura's page shows the monthly figures with "billed yearly" amounts; check the monthly-billing price at sign-up. Marmalead's page shows a quarterly price, an annual price and a lifetime option.
What the tiers include (as published)
eRank - Basic: 100 keyword lookups/day, keyword ideas, 5 competitors monitored, 200 connected listings, 50 listing audits/day. - Pro: 200 lookups/day, 50 competitors, 4,000 listings, 200 audits/day. - Expert: 500 lookups/day, 200 competitors, 5,000 listings, 500 audits/day. - Payments are processed by Paddle; cards and PayPal are accepted.
Alura - Basic: 50 daily keyword and product searches, AI listing optimization, saved lists. - Growth: higher limits, advanced data and filters, CSV export, Pinterest marketing, A/B tests, Etsy Ads optimization, email marketing. - Professional: unlimited research searches, multiple shops, bigger AI credit allowance.
Marmalead - Keyword "storm" suggestions scored with its own search-volume, engagement and competition meters, plus listing grades, AI description critique and multi-shop connection, per its page.
How to choose
- Start free. With a handful of listings, the free plans from eRank and Alura are enough to learn what the tools show. Compare how each rates the same few keywords before paying.
- Pay when you hit a limit. The daily lookup caps are what push most sellers up a tier.
- Pay for one tool, not three. Their features overlap. Pick one, use it for a month, and judge by whether you actually change your listings with it.
- Use the annual price only when you are sure. Annual plans are cheaper per month but you pay up front.
Also read free ways to research Etsy keywords, and keep fees in mind: a $10/month tool must be paid for by extra profit, which you can check in the fee calculator.
Sources
Figures were checked against these pages on 2026-10-23. Fees, prices and policies change — confirm on the official page before you decide.